It started with a flower

The Ginger Thomas flower is the official flower of the U.S. Virgin Islands. It is an enduring perennial that lasts through droughts, hurricanes and intense weather conditions that befall the Caribbean.

After a replenishing rainfall, the flowers come alive in a beautiful golden cloak covering the islands.

We celebrate the strength of this flower and thought it befitting to represent our island bohemian brand which acknowledges the power of the island and its people.